The new rules for EMV processing take effect on October 1st, 2015. These are simply rule changes that shift the liability from the bank that issued the card to the merchant if the merchant does not have equipment capable of reading EMV (computer chip) cards. The only time the liability shifts is if it is a counterfeit card or, in some cases, card not received by cardholder. The equipment needed is not expensive and in many cases may be provided at no cost. The challenge lies with the processors and their ability to support the equipment. It is a work in progress.
Let’s keep some perspective. If you are a business that sells high dollar electronics, televisions, computers, etc., you definitely want to be compliant on October 1st. If you are a business selling flowers, coffee, fast food, etc., you aren’t likely a target for someone looking to steal. Even in the rare case they would target you (which would be extremely rare) your loss would be minimal. So keep things in perspective when making your shift to EMV supported equipment.
Direct Payment Systems is here to help make the shift smooth and inexpensive. Contact us for our view on how your business may or may not be impacted by this rule.